Legacy

UNVEIL THE LEGACY

The King literally lived life in the fast lane. He would endlessly drive his horseless carriage (a Daimler), whatever the weather. So much so, that in 1903 the Royal Physician became concerned about the monarch’s health. So, he called on Berry Bros. and Rudd for a solution, a high strength liqueur that would warm and revivify His Majesty. Crafted from ginger, (for centuries celebrated for its medicinal properties) The King’s Ginger was born.

Rich, golden and delightfully crisp in flavour, it helped King Edward stay colourful and ready for whatever came next.

1698

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Berry Bros. & Rudd established at No.3, St. James’s Street, London.

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Berry Bros. & Rudd can trace its origins back to 1698 when the Widow Bourne founded her shop opposite St. James’s Palace. Having traded from the same premises at No.3 St. James’s Street for over 300 years, Berry Bros. & Rudd is the oldest wine and spirit merchant in Britain and possibly the world. Berry Bros. & Rudd currently holds Royal Warrants for H.M. The Queen and H.R.H. The Prince of Wales.

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1760

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During King George III’s reign, Berry Bros. & Rudd first supplied the British Royal Family and continues to do so to the present day.

1765

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Weighing customers on the giant coffee scales began at No.3, St. James’s. Those weighed included Beau Brummel, Lord Byron and William Pitt the Younger.

1841

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The future King Edward VII was born on 9th November at St. James’s Palace, London.

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A royal renegade

King Edward VII liked to make his mark. Over his lifetime, much to his mother’s disapproval, he sported a number of tattoos. His first was a Jerusalem Cross inked in 1862 during a visit to the Holy Land. His pride and joy, however, was rumoured to be a traditional Japanese dragon by master Hori Chiyo. A leader, as always, King Edward VII made tattooing not only acceptable, but fashionable for the ruling elite.

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1900

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King Edward VII bought a car, a Daimler, and thus became the first member of the Royal Family to own one. In 1905 he purchased no fewer than seven Daimlers in a single year.

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The King’s Horseless Carriage

After taking his maiden voyage in a 'horseless carriage', a Daimler, in 1896 King Edward VII became an enthusiastic and pioneering motorist. Buying his first Daimler in 1900, he became the first member of the Royal Family to own a car. And in 1905 purchased no fewer than seven Daimlers in a single year. 

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1901

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King Edward VII succeeded Queen Victoria as King of England and Emperor of India.

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The social statesman

Queen Victoria took the view that her eldest son was too irresponsible to participate in affairs of state. Excluded from political power, King Edward VII devoted himself to a more leisurely lifestyle. As a leader of London society he was the life and soul, spending his days enjoying everything that life had to offer. He also travelled extensively, visiting India and more notably, in 1860 became the first royal to tour North America. Always likeable, and thoroughly entertaining, King Edward VII was seen as a peacemaker in Europe.

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1903

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The King’s Ginger was specially commissioned for King Edward VII who granted Berry Bros. & Rudd their first Royal Warrant.

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The King’s Horseless Carriage

His love of motoring was such that the Royal Physician became worried about the amount of time the King was being exposed to the elements.

So, he commissioned Berry Bros. & Rudd to formulate a solution. One that would warm and revivify His Majesty during his morning rides. The King’s Ginger was born, a rich, golden spirit with a spicy ginger emphasis, and delightfully crisp flavour.

The rest, as they say, is history.

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1906

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His Majesty attended Goodwood and discarded formal morning dress in favour of a linen suit and Panama hat – the race event has been the home of quintessential English summer fashion ever since.

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The trendsetter

Sporting events allowed King Edward VII to exhibit his peerless fashion sense – he made wearing tweed, Homburg hats and Norfolk jackets popular (as they still are in much of Norfolk). The tradition of men leaving the bottom button of suit-coats undone is also attributed to King Edward VII and his generous girth (his waist measured
an impressive 48 inches shortly before his coronation). And always one to cause a stir, he famously ditched top hat and tails at Goodwood in favour of a linen suit and Panama hat.

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1910

King Edward VII died at Buckingham Palace on 6th May.

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A King's best friend

The King continued to break tradition even in death. At his funeral in 1910 his favourite dog Caesar (a Wire Fox Terrier) lead the procession walking directly behind the King’s coffin. Caesar’s prominence ahead of nine kings and other Heads of State royally angered Kaiser Wilhelm II, something that probably would have amused the mischievous King.

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1952

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H.M Queen Elizabeth II awards Royal Warrant to Berry Bros. & Rudd.

1997

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Royal Warrant granted by H.R.H The Prince of Wales.

2009

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The King’s Ginger receives a new livery and relaunches in the UK.

2017

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The King’s Ginger is being acknowledged now more than ever for its stunning profile. Most recently it was awarded a Gold medal at The Liqueur Masters, 2017.